When we first started hearing about the new trend of so called ‘pay what you think’ restaurants and bars, most people seemed to think it was a recipe for ruin. Brits are renowned for being tight so will always pay the bare minimum right?
Turns out this is not the case. In fact, the pay what you like business model has been rolled out successfully in a variety of industries. Look at Radiohead for example. The band decided to hand fans the power to pay whatever they wanted for their album, In Rainbows, and they ended up making a pretty penny.
Last week, award winning salon Cutting Room Creative in Leeds city centre launched its ‘Pay What You Think It’s Worth’ promotion. They are so confident in their service and the talents of their stylists that they have decided to put this to the ultimate test and let customers decide how much their CRC experience is worth.
Whilst this is a rather bold move for the local business, in an industry that thrives on people skills and great customer relations the ‘Pay What You Think It’s Worth’ promotion will hopefully see people digging deep for their CRC service.
Half way into the promotion and the campaign is exceeding expectations; with the majority of clients, old and new, paying on the nose and many generous souls paying even more. Is this the reaction you would have predicted?
Fancy paying what you think it’s worth at Cutting Room Creative on Albion Street? Call 0113 269 7070 to book.
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Wow I'm quite surprised this is working. I do think that although we see ourselves as quite the bargain hunters, when it comes to paying upfront, we don't have the cheek to be cheap because we are also quite proud of ourselves. Something as simple as this could make us get quite embarrassed in public if the person in the queue just paid double of what you want to pay.
ReplyDeleteI think it is a great idea especially for a hairdressers because that it one place where you never know what you're going to get unless you're a regular! Even if some people don't pay as much as they should, the extra pounds from all the new customers it attracts should be worth it.
I'm enjoying reading your blog Janelle. Would you join the facebook group I created for PR students at http://www.facebook.com/home.php?#!/group.php?gid=109503105780204 which allows students from everywhere to communicate and gives you the chance to promote your blog. X