Morgan Spurlock, famous for his film documenting his 30 day experiment eating nothing but Maccy D’s, has just debuted his latest shock doc - ‘The Greatest Movie Ever Sold’ at the Sundance Film Festival in Utah.
This time, Morgan has decided to expose the extent of product placement in television and movies (something which is being allowed to the UK again from next month).
In a neat twist, Spurlock’s new exposé was funded entirely by name checking brands and products in return for a fee. He reportedly introduced the new film to audiences at the Sundance Festival wearing a suit covered in 15 logos from all his sponsors and opened with the line “This film will ruin film and TV for you forever. I do hope it will start a conversation related to marketing and advertising.” - Which I’m sure it will if Supersize Me is anything to go by.
Really looking forward to seeing this – it will be fascinating to see some of Spurlock’s secret footage from meetings and find out how big blockbusters lock in their deals with brands. Definitely one to look out for later this year.
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